• montemaggim@gmail.com

Tag Archive territorial marketing

“New forms of tourism and the potential of the Elqui valley (Chile)/ Las nuevas formas de turismo y el potencial del valle del Elqui (Chile)”

 

“Base Design and Innovation” is an international academic publication created by the Design faculty of the “Universidad del desarrollo” (Santiago del chile, Chile). The number 3, recently released, is entitled: “Diseño en iberoamérica/Design in South America”.

I had the honor (as visiting professor) to participate in this publication with my essay about the territorial marketing & the thematic tourism entitled: ” Las nuevas formas de turismo y el potencial del valle del Elqui/New forms of tourism and the potential of the Elqui valley”. This article aims to describe, within the great issue of territorial improvement, the types of international tourism that are growing in the world and how “new tourists” could be attracted by a particular portion (of course, not the only one) of Chilean territory: the Elqui Valley (Valle de Elqui), located in the province of Elqui, Coquimbo Region, in northern Chile. For anyone interested, you will find my essay on page 360 of Base, available at this link: http://diseno.udd.cl/publicacion/numero-3/

Thanks to Alejandra Amenábar Figueroa and Bernardita Brancoli for the academic opportunity and Juan Emilio Henríquez for his precious help.
 

 

1